Chizindikiro chimatha kukhala chizindikiro, mawu, kapangidwe, kapena mawu omwe amathandiza munthu kusiyanitsa wopanga wina ndi mnzake. chidziwitso chachikulu cha kampani yomwe imagwiritsidwa ntchito padziko lonse lapansi kapena m'dziko linalake. Chitsanzo chodziwika bwino ndi Apple, chomwe chikuyimiridwa ndi apulo woluma. Chizindikirochi chilibe chilichonse koma chithunzicho ndi chofunikira pa Apple.
Mwachitsanzo: Chizindikiro cha McDonalds` ndi 'M' wagolide yemwe amadziwika padziko lonse lapansi ndi anthu azaka zonse kuyambira nthawi yayitali, ndiye kuti, 1955.
Kuphatikiza apo, pazinthu zambiri, zizindikiro zamalonda / ntchito zingatanthauzenso mitundu, nyimbo ndi fungo. Mwachitsanzo, Coke amadziwika ndi chizindikiritso chodziwika ndi kuphatikiza kofiira ndi koyera.